No pk77, your personal data is handled with care and transparency. This Policy explains what we collect, how we use it, who we share it with, and what your rights are as a data subject — all in compliance with the General Data Protection Law (LGPD).
This Privacy Policy describes how the pk77 collects, uses, stores, and protects your personal data. By creating an account or using any service on the platform, you confirm that you have read and understood this document. If you have any questions, our support team is available 24 hours a day in Portuguese.
The controller of personal data processed in connection with the services of the pk77 is the entity operating the platform available at pk77-khelo.net. For the purposes of the General Data Protection Law (LGPD — Law No. 13.709/2018), the pk77 is the controller responsible for decisions regarding the processing of data collected from the platform's Brazilian users.
The pk77 offers Sports Betting — with special coverage of the Brasileirão Série A, Copa do Brasil, Libertadores, and other tournaments —, Live Casino, crash games, slots, and e-sports for adult users residing in Brazil. All services are operated exclusively in BRL (R$) and are tailored for the Brazilian market.
For questions related to privacy and personal data processing, you can get in touch by emailing suporte@pk77-khelo.net or via the live chat available on the platform.
The pk77 collects personal data in the following situations and categories:
Data you provide directly during registration:
Data collected during identity verification (KYC):
Financial and transaction data:
Data collected automatically during your use of the platform:
The pk77 does not collect sensitive data categories — such as racial origin, religious belief, political opinion, genetic or biometric data — except where strictly required to fulfill a specific legal obligation and with the appropriate safeguards provided under the LGPD.
The pk77 uses the personal data collected solely for the purposes described below:
The pk77 does not use your data for purposes incompatible with those described above without first informing you and, where required, obtaining fresh consent.
The LGPD requires that all personal data processing have a specific legal basis. The pk77 processes your data based on the following legal grounds set out in Article 7 of Law No. 13,709/2018:
| Purpose of processing | Legal basis (LGPD) |
|---|---|
| Account creation and management, bet processing, deposits and withdrawals | Contract performance (art. 7, V) |
| KYC verification, anti-money laundering | Compliance with a legal obligation (art. 7, II) |
| Fraud prevention, account security | Legitimate interest (art. 7, IX) |
| Sending marketing communications and promotions | Consent (Art. 7, I) |
| Responsible gambling monitoring | Legitimate interest / legal compliance (art. 7, II and IX) |
| Usage analysis for platform improvement | Legitimate interest (art. 7, IX) |
Where processing is based on consent, you may withdraw it at any time without affecting any processing carried out prior to that withdrawal. Withdrawing consent for marketing, for example, does not impact processing that is necessary for service delivery or compliance with legal obligations.
The pk77 does not sell your personal data to third parties. Data is only shared in the situations described below and always with appropriate safeguards in place:
Any sharing beyond the cases above only takes place with your explicit consent, requested clearly before it occurs.
Some of our technology and game providers are based outside Brazil. When this is the case, pk77 ensures that the transfer is carried out with standard contractual clauses or other equivalent safeguards provided for under the LGPD, guaranteeing a level of protection compatible with that required by Brazilian law.
The pk77 retains your personal data for as long as necessary to fulfill the purposes described in this Policy or to meet specific legal requirements. Retention periods vary depending on the data category:
Once the applicable retention periods have expired, data is securely deleted or anonymized for statistical purposes, so that the individual can no longer be identified.
When you request the deletion of your account, pk77 will begin the process of deleting data that is not subject to legal retention obligations. Data subject to legal retention periods will be kept until those periods expire and then deleted.
The pk77 adopts appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, destruction, alteration, or improper disclosure.
Among the security measures implemented on the platform:
Despite all measures in place, no digital system is completely immune to breaches. In the event of a security incident that may affect your data, the pk77 will notify the National Data Protection Authority (ANPD) within the legal deadline and inform the affected data subjects with clear details about what occurred, the data involved, and the measures taken.
On your end, you can help keep your account secure by using a strong, unique password, not sharing your credentials, and enabling two-factor authentication. If you suspect unauthorized access to your account on pk77, please contact support immediately.
The LGPD grants you, as the data subject, a set of rights that pk77 is committed to respecting and facilitating the exercise of these rights. See each right and how to exercise it below:
You may request confirmation that pk77 processes your data and access a copy of the personal data we hold about you, including the purposes of processing, the recipients, and the retention periods.
If any of your personal data is incomplete, inaccurate, or out of date, you can request a correction directly in your account settings or by contacting pk77.
You may request the deletion of data processed on the basis of consent. Data processed under a legal obligation cannot be deleted before the legal retention period expires, but pk77 will clearly inform you which data cannot be deleted and explain why.
You may request the portability of your personal data to another controller, in a structured and interoperable format, where technically feasible and in accordance with ANPD regulations.
For processing based on consent — such as sending marketing communications from pk77 —, you may withdraw your consent at any time, without affecting the lawfulness of any processing carried out prior to that withdrawal.
You may request information about which public and private entities have received your data and for what purpose. The pk77 will provide that information in a clear and accessible manner.
You may object to processing carried out on the basis of legitimate interest when you believe your fundamental rights outweigh that interest. The pk77 will review each request individually.
To exercise any of the rights listed above, contact us via the platform's live chat or send an email to suporte@pk77-khelo.net with a description of your request. The response time is up to 15 business days. We may ask you to verify your identity before processing the request to ensure we are responding to the rightful data subject.
The pk77 uses cookies and similar technologies to ensure the platform functions correctly, personalize the user experience, and analyze site performance. Below we explain the types of cookies used:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Required for basic platform functionality: maintaining an authenticated session, remembering language and accessibility preferences. Without these cookies, the site will not function properly. | Session / up to 1 year | |
| Remember your preferences — such as the last game you played, betting settings, and interface preferences — to make your experience on pk77 most convenient. | Up to 1 year | |
| Collect aggregate data on how users navigate the platform: most visited pages, average session duration, traffic sources. They help pk77 to continuously improve the experience. | Up to 2 years | |
| They help detect suspicious behavior, fraud attempts, bot access, and multiple accounts. Essential for protecting legitimate users. | Session / up to 30 days |
The pk77 does not use third-party advertising cookies to track you across other sites. Analytics cookies are used in aggregate form and do not identify individual users in the reports generated.
You can manage your cookie preferences through the cookie settings panel available on the platform or through your browser settings. Disabling essential cookies may affect how the platform functions — in particular, the authentication system may not work correctly without session cookies.
The pk77 may send marketing communications — such as Brasileirão promotions, free bets, crash game tournaments, weekend reload offers, and other deals — via email, SMS, or push notifications in the app, exclusively with your consent.
When creating your account, you have the option to consent or not to receiving marketing communications. This consent can be managed at any time in your account settings, under the "Communication Preferences" section.
Transactional communications — such as deposit confirmations, withdrawal notifications, security alerts, and communications regarding changes to the Terms or this Policy — are not marketing communications and are sent regardless of your preferences, as they are necessary for the provision of the contracted services.
To unsubscribe from marketing emails from pk77, you may:
Marketing unsubscribe requests are processed within 10 business days. During that period, you may still receive a few additional emails while the system updates your preferences.
The services provided by pk77 are intended exclusively for individuals aged 18 and over. The platform does not intentionally collect personal data from anyone under 18.
At the time of registration, the user confirms they meet the minimum age requirement. The pk77 applies age verification measures as part of its KYC procedures to confirm that users meet the minimum age requirement.
If the pk77 identifies that data from a minor under 18 has been collected, the account will be immediately blocked, the data will be deleted, and any balances will be held for review. The matter may be reported to the relevant authorities in accordance with Brazilian child protection legislation.
If you believe a minor has created an account on pk77, please contact support in Portuguese immediately so we can act quickly.
The pk77 may update this Privacy Policy periodically to reflect changes in applicable Brazilian legislation — such as ANPD regulations —, updates to the services offered, new partnerships with game providers, or improvements to security practices.
When we make material changes, we will notify you at least 7 days in advance by email and through a prominent notice in the logged-in area of the platform. The date of the last update is always displayed at the top of this page.
Continued use of the platform after an updated version of this Policy takes effect constitutes acceptance of the changes made. If you do not agree with the new terms, you may close your account through support before the effective date of the changes.
Previous versions of this Policy are available upon request to pk77.
The pk77 has appointed a Data Protection Officer (DPO), as required by the LGPD for data controllers that carry out large-scale processing of personal data.
To exercise your rights as a data subject, get answers about how your data is handled, report a security incident, or submit any privacy-related request, please use the channels below:
If you are not satisfied with the response from pk77 regarding a request related to your personal data, you have the right to file a complaint with the Autoridade Nacional de Proteção de Dados (ANPD), the regulatory body responsible for enforcing the LGPD in Brazil.
Concrete measures that keep your data and your money secure
All communication between your phone or computer and the servers of pk77 is encrypted with SSL 256-bit — the same standard used by Brazil's largest banks. Your banking details, CPF, and account information never travel as plain text over the internet.
The pk77 operates in compliance with the General Data Protection Law (Law No. 13.709/2018). All data processing activities have a defined legal basis, a clear purpose, and established retention periods. You can exercise all rights guaranteed by the LGPD by contacting our support team in Portuguese.
You decide what you want to receive: marketing communications can be turned on or off at any time in your account settings. Likewise, you can request access to, correction of, or deletion of your data without needing a lawyer or formal process — simply reach out to pk77.
The pk77 does not sell, rent, or trade your personal data with third parties for commercial purposes. Sharing only occurs with essential operational partners — game providers and payment processors — and always with the appropriate contractual safeguards.
In the event of a security incident that may affect your data, pk77 notifies the ANPD within the legally required timeframe and informs affected users in a clear, straightforward manner — covering what happened, which data was involved, and what we are doing to address it. Transparency, even in difficult situations.
Privacy questions, data access requests, or deletion requests are handled by the support team at pk77 24 hours a day, in English, with no red tape. The response time for formal requests is up to 15 business days, in accordance with the LGPD.
Pix is the primary payment method at pk77 and operates within the instant payment system regulated by the Central Bank of Brazil. Pix keys used in transactions are handled with the same level of confidentiality as other financial data — stored in encrypted form and accessible only when required to process a specific transaction.
The pk77 never requests your Pix key via email, SMS, or unsolicited messages. All Pix key requests for deposits take place within the platform's authenticated area, after logging in with your verified account. If you receive a message outside the platform asking for financial information on behalf of the pk77, disregard it and let us know immediately through support.
Pix withdrawals from pk77 are processed exclusively to Pix keys registered under the account holder's name on the platform, with additional verification applied when necessary. This measure protects you against fraudulent withdrawals by third parties who may gain access to your account.
Direct answers to the most common questions from Brazilian users
This Privacy Policy supplements the Terms and Conditions of pk77. The Terms detail the rules for registration, betting, payments via Pix, bonuses, withdrawals, user conduct, and responsible gambling. Read both documents for a full picture of your rights and obligations on the platform.
In the event of a conflict between this Policy and the Terms and Conditions regarding personal data processing, this Policy takes precedence.
Read the full Terms and Conditions →Sign up at pk77, deposit via Pix, and bet with the confidence of a platform that respects your privacy
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